Join David Coletto, one of Canada's top pollsters and market researchers, and an expert on generational change, for an insightful, engaging, and data-filled keynote address. Each week, David and his team at Abacus Data asks thousands of Canadians, hundreds of questions on topics ranging from their relationships, work, politics, and consumer choices. 

In this talk, David will explore the political, economic, and social forces behind the current turbulence in labour negotiations. Why are members increasingly rejecting tentative agreements during ratification votes? Dive into the emerging scarcity mindset, the impact of generational shifts, the rise of empowered workers, and an ecosystem of misinformation, social networks, and low trust. David has worked directly with both unions and employers, having conducted dozens of surveys understanding what is driving worker perceptions, impressions, and behaviour. This data-driven presentation will deliver insights to help you understand this complex and evolving landscape.